Offline is a luxury. Not so long ago online was a luxury. You might just remember the things you saw online, impressive, different, perhaps surreal. As online became the new normal, offline is forgotten by many. Offline can impact in ways unknown to online. Viral is perhaps best known online impact, but ask yourself, how long does the impact last? and will the people come back after the glory of viral is long gone?
Sounds good to be true? An example: How She Built a $50 Million Postcard Empire